Blog

Adblocking is still the bane of many publishers and advertisers’ lives, with the rising software use set to cost the industry $27bn (£18bn) in lost revenues by 2020. It’s certainly a big deal in the UK, where adoption has increased by 82% in the last year. Two bodies been trying to counteract this threat are anti-adblocking […]

Facebook has been busy of late. A week after announcing dynamic ads to Instagram, the platform has bolstered Instagram’s carousel ads with the addition of video. Instagram currently has over 400 million active users per month. Around 80 million pictures are posted per day, which get over 3.5 billion likes. And acccording to research, the […]

As archiving technologies are more widely adopted, it’s becoming apparent they can also be used proactively to strengthen businesses and create opportunity. Whilst businesses already use email archiving to meet regulatory compliance requirements, this is largely done to avoid penalties or maintain audit trails. But strategic use of comprehensive communications archives can [...]

In May, Google announced a new ad format that will be rolled out for Youtube in the next several months. The new format is an expansion on the TrueView Youtube ads that most people have undoubtedly encountered already. Traditional TrueView ads are video advertisements that play before Youtube videos. Although there are several variations on […]

Successful companies have to juggle lots of moving parts: product, sales, logistics, operations, financial metrics. However, the most important driver of success is something that many organizations fail to focus on: their own brand. Originally, a brand was a symbol that differentiated one rancher’s livestock from another. Today, a brand is the sum of the […]

  The appearance of your company’s social media profiles can be just as important as the way your own website looks. Unfortunately, you have much less creative control on the social networks. You can only work within their standard templates and drop in your own images and text. And each network has its own standard […]