How to Approach Adblocking in 2016
Adblocking is still the bane of many publishers and advertisers’ lives, with the rising software use set to cost the industry $27bn (£18bn) in lost revenues by 2020. It’s certainly a [...]
Instagram adds video to carousel ads, reportedly tests analytics
Facebook has been busy of late. A week after announcing dynamic ads to Instagram, the platform has bolstered Instagram’s carousel ads with the addition of video. Instagram currently has over 400 [...]
Four ways marketers can create useful actions from archiving technologies
As archiving technologies are more widely adopted, it’s becoming apparent they can also be used proactively to strengthen businesses and create opportunity. Whilst businesses already use [...]
New Google Ad Feature: TrueView for Shopping on Youtube
In May, Google announced a new ad format that will be rolled out for Youtube in the next several months. The new format is an expansion on the TrueView Youtube ads that most people have [...]
5 WAYS TO INVEST IN YOUR BRAND
Successful companies have to juggle lots of moving parts: product, sales, logistics, operations, financial metrics. However, the most important driver of success is something that many [...]
THE BIG GUIDE TO SOCIAL MEDIA DIMENSIONS
The appearance of your company’s social media profiles can be just as important as the way your own website looks. Unfortunately, you have much less creative control on the social [...]